After the pandemic broke out, we have seen more awareness in people of India towards their health, wellness and fitness. We have also seen them become more aware of insurance today, as compared to the pre-2020 era. Insurance companies have had to rethink their strategies of approaching the Indian population, keeping the health and fitness aspect at the forefront. ICICI Lombard has now launched BeFit, their new insurance plan which is sure to grab eyeballs due to its features. Once you read this post you will definitely say, Befit now, Befit Forever.
What is Befit?
BeFit is the first of its kind of insurance scheme in the WealthTech space which brings a revolution in the insurance field. It offers a unique, smart cashless OPD and wellness combination to its customers. Launching the new solution, Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “The COVID pandemic has made consumers realize that health insurance does not end with having a cover just for hospitalization expenses. What is equally important is to have a solution that encourages the practice of good health on a day-to-day basis. Our new BeFit solution addresses this part as it provides cashless and contactless solutions to customers wanting to stay fit and address their medical problems at a nascent stage, without having to reach the stage of hospitalization.
This comprehensive offering provides a digitally enabled health ecosystem that is integrated to bring more than 11,000+ doctors across cities. The pharmacy service provides with it express service, i.e. medicine delivered at home within 60 minutes and lab tests both at home and Centre visit. The product also offers 24 x 7 consultations (tele and virtual) by our panel of expert doctors. And last but not the least, all these benefits pertaining to preventive healthcare such as health check-ups, health risk assessments, diet and nutrition counselling sessions and even chat and e-counselling are available to all our customers. In a nutshell, the solution fits perfectly into our umbrella of comprehensive health insurance propositions, thereby providing an end-to-end solution to our valued customers.”
What does Befit Offer?
The BeFit solution offers customers coverage for their complete OPD requirements. This is completely cashless. Customers can avail an array of coverage across physical and virtual consultation by general, specialist and super-specialist doctors. This also includes physiotherapy sessions. Apart from this, other OOP expenses like pharmacies, diagnostic services and minor procedures which do not require hospitalization are also covered under this.
Have you got an incentive by your insurance provider for being fit and healthy? Well, here BeFit offers not just OPD and preventive healthcare but also incentives for a healthy lifestyle. Currently, the rider is launched in 20 locations, namely Mumbai, Delhi NCR, Hyderabad, Kolkata, Pune, Bangalore, Chennai, Jaipur, Nashik, Bhubaneswar, Ahmedabad, Nagpur, Indore, Vishakhapatnam, Surat, Chandigarh, Lucknow, Bhopal, Dehradun, and Raipur and will expanded in other locations in the next few months.
Final say..
As we all know, ICICI Lombard GIC Ltd is one of the leading private sector non-life insurers in India. They offer customers a comprehensive and well-diversified range of products, including motor, health, crop, fire, personal accident, marine, engineering and liability insurance, through multiple distribution channels. This launch has established their supremacy in the field of insurance. So we can now say, BeFit now, Befit forever.
Utpal Khot
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