Scene 1 :
A working couple comes home after a tiring day at the Office. They have decided not to go to a restaurant to eat, instead they have decided to cook at home. The loving couple freshens up and go to the kitchen. The couple first removes the veggies/meat from the fridge, wash and defrost them, then get to chopping. Once the chopping is done, both try and figure out a recipe and make a meal out of it for the two of them which takes about an hour. Finally they have their meal and hit the bed as exhausted souls with a sense of relief that they enjoyed a home cooked meal. They of course don’t have a Burgundy Box at their home.
(The Burgundy box): A working couple comes home after a tiring day at the Office. They have decided not to go to a restaurant to eat, instead they have decided to cook at home. The loving couple freshens up and hits the kitchen. They take out the Burgundy boxes kept in the fridge. Once the magic box is opened, it has all the ingredients needed to cook a dish washed/ chopped/diced/ boiled/measured in small pouches and containers. Along with it is a list giving the ingredient name and all numbered. On the reverse side is a detailed step by step recipe telling which ingredient to be added in numeric order. The couple just heats a Skillet/Pan and follow the instructions.
Their fresh dinner is ready in just 15 minutes, which both relish and eat. Post lunch, both go out for a long drive and an Ice-cream. Finally, during bed time they sleep with a sense of relief that they enjoyed a home cooked meal and satisfaction that they did not tire themselves at all with the chopping and recipe construction and worrying about tasting the dishes to adjust the taste. All thanks to Burgundybox.
Given the above two scenes, which would you ideally like to be in? The answer would be simple..Burgundy box of course..!!
What is Burgundybox?
A freshly prepared (DIY) Do it Yourself meal kit is a Burgundy Box. Its also called BurgunDIY Box at times. Typicall comes in 2 broad categories: Veg and Non-Veg.
Albukhara Kofte – 390/-
Mezze Platter – 350/-
Wok Fried Chinese Greens with Soy Sauce – 370/-
Subz Tawa Pulao – 280/-
Macaroni & Cheese with Corn & Mushrooms – 350/-
Pasta Arrabiata – 350/-
Thai Fried Rice with Vegetables – 310/-
Shanghai Burnt Garlic Rice – 290/-
Crunchy Arabic Pomegranate Salad – 310/-
Bhuna Paneer Lazeez – 390/-
Vilayati Kadai Subz – 360/-
BBQ Paneer Steaks – 400/-
Minestrone Soup – 240/-
Khatta Meetha Bharwaan Paneer -260/-
Cajun Spiced Vegetable Taco – 280/-
Javanese Paneer and Vegetable Satay – 240/-
Pita Breads – 30/-
Garlic Crostini -60/-
Chicken Tikka Ceasar Wrap – 350/-
Macaroni & Cheese with corn & Chicken – 350/-
Chicken Tikka Pulao – 330/-
Thai Fried Rice with Chicken – 340/-
Pasta Puttenesca – 350/-
Chicken Chettinad Curry – 430/-
Egg Chettinad Curry – 310/-
Surkh Murgh Tikka Masala – 410/-
Moroccan Chicken Steaks – 410/-
Basil, Chicken & Corn Soup – 280/-
Jerk Spiced Chicken Taco – 280/-
Indonesian Chicken Satay – 280/-
Pita Breads – 30/-
Garlic Crostini -60/-
They currently serve Kandivali, Malad, Goregaon, Jogeshwari, Andheri, Powai, Chandivali, Bandra (west), Santacruz (west) and Khar(west). They plan to deliver all over Mumbai, Navi Mumbai and Thane by end of this year.
The Burgundy Box
It was started on June 23, 2015 with a team of 10 people and they are currently working with a dedicated team of 18. Chef Ajay Chopra (foodfood.com and Masterchef fame) heads this project. The Other 3 pillars of the Burgundy Box are Vivek Mehra who in the past has been a Senior Investment Banker, Sandip Singh an IITian who brings in wealth of analytic and also a part of the Private Equity Funds and last but not the least Shabnam Mehra, a Life coach and an Ex-hotelier and an Ex-Banker. They had no one to motivate them. They inspired themselves, their inspiration came from within and together they manage Burgudy Box well and are growing slowly but firmly.
I happened to enter a twitter contest and luckily won it too. I had till then only read about the Burgundy box and never had thought of exploring the topic further. As soon as I won the contest, I got a prompt message asking me to give the delivery details. I gave them and waited for the prize to come. In the meanwhile Chef Ajay Chopra made it a point to message me personally and asked which particular dishes I would like to try. I was told I had won 2 Burgundy Boxes as my Prize. I requested him to send me a Veg selection of his choice. He sent me Subz Tawa Pulao and Vilayati Kadai Subz as his choice from the veg Menu. The delivery boy came in with the boxes and also gave the instruction on using the contents on the same day or on the next day if refrigerated.
The Boxes arrived:
I decided to make the two dishes and the results were very satisfactory. The box when opened had all the ingredients marked and kept separately in plastic pouches and boxes. They were all indexed and there was an ingredient list included inside.
The back side of the Ingredient list had a step by step explanation, easy to follow and Do It Yourself. Now I understood what the Chef meant by DIY. So my dishes were ready in less than 15 mins and I used only the cooking stove, Skillet and a spoon, to mix all the ingredients. Everything including the oil and the salt was there in the Burgundy Box.
The pricing of the boxes has been done economically and the customer does not feel overpriced. The quantity is ample for 2 people and I am sure they will be full. The pricing is fantastic. The packaging is perfect and hygiene is taken care of. Most importantly Chef Ajay Chopra gives a personal touch to all the dishes making it tastier. Chef Ajay Chopra needs no Introduction and the Ex-Masterchef Judge has left no stone un-turned to ensure the best coming in the Burgundy box. I am sure he will be a tough competition for his other competitors in the same business. I will be exploring other such services too, and over a period of time give you all insights on them too.
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