Home Reviews Burgundy Box – A Review

Burgundy Box – A Review

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Scene 1 :

A working couple comes home after a tiring day at the Office. They have decided not to go to a restaurant to eat, instead they have decided to cook at home. The loving couple freshens up and go to the kitchen. The couple first removes the veggies/meat from the fridge, wash and defrost them, then get to chopping. Once the chopping is done, both try and figure out a recipe and make a meal out of it for the two of them which takes about an hour. Finally they have their meal and hit the bed as exhausted souls with a sense of relief that they enjoyed a home cooked meal. They of course don’t have a Burgundy Box at their home.

Scene 2:

(The Burgundy box): A working couple comes home after a tiring day at the Office. They have decided not to go to a restaurant to eat, instead they have decided to cook at home. The loving couple freshens up and hits the kitchen. They take out the Burgundy boxes kept in the fridge. Once the magic box is opened, it has all the ingredients needed to cook a dish washed/ chopped/diced/ boiled/measured in small pouches and containers. Along with it is a list giving the ingredient name and all numbered. On the reverse side is a detailed step by step recipe telling which ingredient to be added in numeric order. The couple just heats a Skillet/Pan and follow the instructions.

Their fresh dinner is ready in just 15 minutes, which both relish and eat. Post lunch, both go out for a long drive and an Ice-cream. Finally, during bed time they sleep with a sense of relief that they enjoyed a home cooked meal and satisfaction that they did not tire themselves at all with the chopping and recipe construction and worrying about tasting the dishes to adjust the taste. All thanks to Burgundybox.

Given the above two scenes, which would you ideally like to be in? The answer would be simple..Burgundy box of course..!!

What is Burgundybox?

A freshly prepared (DIY) Do it Yourself meal kit is a Burgundy Box. Its also called BurgunDIY Box at times. Typicall comes in 2 broad categories: Veg and Non-Veg.

The veg section comprises of the following:

Albukhara Kofte – 390/-
Mezze Platter – 350/-
Wok Fried Chinese Greens with Soy Sauce – 370/-
Subz Tawa Pulao – 280/-
Macaroni & Cheese with Corn & Mushrooms – 350/-
Pasta Arrabiata – 350/-
Thai Fried Rice with Vegetables – 310/-
Shanghai Burnt Garlic Rice – 290/-
Crunchy Arabic Pomegranate Salad – 310/-
Bhuna Paneer Lazeez – 390/-
Vilayati Kadai Subz – 360/-
BBQ Paneer Steaks – 400/-
Minestrone Soup – 240/-
Khatta Meetha Bharwaan Paneer -260/-
Cajun Spiced Vegetable Taco – 280/-
Javanese Paneer and Vegetable Satay – 240/-
Pita Breads – 30/-
Parathas -30/-
Garlic Crostini -60/-

The Non-Veg section comprises of the following:

Chicken Tikka Ceasar Wrap – 350/-
Macaroni & Cheese with corn & Chicken – 350/-
Chicken Tikka Pulao – 330/-
Thai Fried Rice with Chicken – 340/-
Pasta Puttenesca – 350/-
Chicken Chettinad Curry – 430/-
Egg Chettinad Curry – 310/-
Surkh Murgh Tikka Masala – 410/-
Moroccan Chicken Steaks – 410/-
Basil, Chicken & Corn Soup – 280/-
Jerk Spiced Chicken Taco – 280/-
Indonesian Chicken Satay – 280/-
Pita Breads – 30/-
Parathas -30/-
Garlic Crostini -60/-

They currently serve Kandivali, Malad, Goregaon, Jogeshwari, Andheri, Powai, Chandivali, Bandra (west), Santacruz (west) and Khar(west). They plan to deliver all over Mumbai, Navi Mumbai and Thane by end of this year.

The Burgundy Box

It was started on June 23, 2015 with a team of 10 people and they are currently working with a dedicated team of 18. Chef Ajay Chopra (foodfood.com and Masterchef fame) heads this project. The Other 3 pillars of the Burgundy Box are Vivek Mehra who in the past has been a Senior Investment Banker,  Sandip Singh an IITian who brings in wealth of analytic and also a part of the Private Equity Funds and last but not the least Shabnam Mehra, a Life coach and an Ex-hotelier and an Ex-Banker. They had no one to motivate them. They inspired themselves, their inspiration came from within  and together they manage Burgudy Box well and are growing slowly but firmly.

The Contest:

I happened to enter a twitter contest and luckily won it too. I had till then only read about the Burgundy box and never had thought of exploring the topic further. As soon as I won the contest, I got a prompt message asking me to give the delivery details. I gave them and waited for the prize to come. In the meanwhile Chef Ajay Chopra made it a point to message me personally and asked which particular dishes I would like to try. I was told I had won 2 Burgundy Boxes as my Prize. I requested him to send me a Veg selection of his choice. He sent me Subz Tawa Pulao and Vilayati Kadai Subz as his choice from the veg Menu. The delivery boy came in with the boxes and also gave the instruction on using the contents on the same day or on the next day if refrigerated.

The Boxes arrived:

I decided to make the two dishes and the results were very satisfactory. The box when opened had all the ingredients marked and kept separately in plastic pouches and boxes. They were all indexed and there was an ingredient list included inside.
The back side of the Ingredient list had a step by step explanation, easy to follow and Do It Yourself. Now I understood what the Chef meant by DIY. So my dishes were ready in less than 15 mins and I used only the cooking stove, Skillet and a spoon, to mix all the ingredients. Everything including the oil and the salt was there in the Burgundy Box.

The Pricing:

The pricing of the boxes has been done economically and the customer does not feel overpriced. The quantity is ample for 2 people and I am sure they will be full. The pricing is fantastic. The packaging is perfect and hygiene is taken care of. Most importantly Chef Ajay Chopra gives a personal touch to all the dishes making it tastier. Chef Ajay Chopra needs no Introduction and the Ex-Masterchef Judge has left no stone un-turned to ensure the best coming in the Burgundy box. I am sure he will be a tough competition for his other competitors in the same business. I will be exploring other such services too, and over a period of time give you all insights on them too.

Copyright © Uttpal K

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Disclaimer: Stories in this Blog are a work of fiction. Events, Places, Settings and Incidents narrated in the stories are a figment of my imagination. The characters do not exist and are purely imaginary. Any resemblance to persons, living or dead, is purely coincidental.
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58 Comments

  1. Anjali

    September 4, 2015 at 4:27 am

    It’s so awesome 🙂

    Reply

    • admin

      September 4, 2015 at 4:38 am

      Yes Anjali, Good food coming from one of the top Celebrity chef. 🙂

      Reply

    • Burgundy Box

      September 4, 2015 at 7:40 am

      Thank you very much, Anajali 🙂

      Reply

  2. sunita

    September 4, 2015 at 4:31 am

    This is indeed a great choice for us..will share it with amchi Mumbai folks:-)

    Reply

    • admin

      September 4, 2015 at 4:39 am

      I am sure they will like the Veg section Sunita, if they are vegetarians.. 🙂

      Reply

      • sunita

        September 4, 2015 at 6:35 am

        sure..we are indeed spoilt for choices..a great combo i must say!

        Reply

        • admin

          September 4, 2015 at 8:01 am

          Yes Sunita, and a healthy one too. The quantity of oil is so less and yet the dish comes out so well. I am impressed(it happens rarely) with the entire stuff of Burgundy Box..

          Reply

    • Burgundy Box

      September 4, 2015 at 7:43 am

      Nice to know that you like it. We are launching Thai Curry Recipes this weekend, you may find it interesting 😉

      Reply

  3. Tara

    September 4, 2015 at 4:52 am

    Great venture!! And an awesome concept. Thanks for sharing 🙂

    Reply

    • admin

      September 4, 2015 at 5:50 am

      🙂 Welcome Tara..I loved the concept too..

      Reply

    • Burgundy Box

      September 4, 2015 at 7:46 am

      Thank you for the kind words. You can try it out – http://burgundybox.in

      PS – Use YUM50 to get Rs. 50 OFF on every box you order 🙂

      Reply

  4. pragati

    September 4, 2015 at 5:29 am

    What a fantastic concept! We need more ideas like these to encourage people to cook.

    Reply

    • admin

      September 4, 2015 at 5:51 am

      Yes Pragati. I am sure this will encourage many to cook. I just hope they spread this across more areas and not restrict themselves. 🙂

      Reply

    • Burgundy Box

      September 4, 2015 at 8:09 am

      Yes, we do agree. That is why our tagline is – “Happiness is Homemade” 🙂

      Reply

  5. Maitreni Mishra

    September 4, 2015 at 7:05 am

    This is one such detailed review. Wonderful presentation! 🙂

    Reply

    • admin

      September 4, 2015 at 7:59 am

      Thank you Matts.. 🙂

      Reply

    • Burgundy Box

      September 4, 2015 at 8:11 am

      Couldn’t agree more. All the credits go to Fashionable Foods 🙂

      Reply

  6. Archana Kapoor

    September 4, 2015 at 3:08 pm

    This is such a unique concept and kudos to Chef Ajay for coming up with it. I think in today’s fast paced world this is much needed and it comes as a boon for us ladies who are supposed to be the cooking experts!
    Thanks for sharing such a fantastic review UK… must say your posts are very enlightening indeed, buddy! 🙂 Cheers

    PS – I love the name – burgundy box 🙂

    Reply

    • admin

      September 4, 2015 at 3:18 pm

      Archie.. 🙂

      Reply

    • Burgundy Box

      September 9, 2015 at 6:07 am

      Hahaha, thanks for appreciating the name. We are bunch of creative people doing creative things 😉

      Reply

  7. Sunaina Serna Ahluwalia

    September 5, 2015 at 3:35 am

    Sounds really innovative and cool.
    With great food too, thanks for sharing, UK

    Reply

    • admin

      September 5, 2015 at 11:46 am

      Thanks for dropping by Sunaina.. 🙂

      Reply

    • Burgundy Box

      September 9, 2015 at 6:09 am

      Why don’t you give it a try? We just launched Thai Curry Kit which is making some noise these days 😉 – http://burgundybox.in/shop/

      Reply

  8. Somali K Chakrabarti

    September 5, 2015 at 6:56 am

    This is a concept that all working couples would love. The name Burgundy Box sounds cool 🙂

    Reply

    • admin

      September 5, 2015 at 11:47 am

      Yes Somali, I am sure this concept is the IN thing.. 🙂

      Reply

    • Burgundy Box

      September 9, 2015 at 6:13 am

      You are right Somali, one of our customer cooked specially for his wife for their anniversary and she was completely surprised by it 😉

      Reply

  9. Shalini

    September 5, 2015 at 7:16 am

    I love the concept of someone doing all the mis en place for me…and even the sauces ready. Fab. I would love to try it too

    Reply

    • admin

      September 5, 2015 at 11:47 am

      🙂 Shalini..

      Reply

    • Burgundy Box

      September 9, 2015 at 6:15 am

      Yes, we just want you to do the cooking while we will take care of the hassle involved around it. You can get the list of all the kits available on this link – http://burgundybox.in/shop

      Reply

  10. Ankita

    September 5, 2015 at 8:47 am

    that is a an interesting concept! the fashion of ‘boxes’ and ‘bags’ is increasing day by day and the food looks tempting! 🙂

    Reply

    • admin

      September 5, 2015 at 11:47 am

      It is Ankita..I loved it.. 🙂

      Reply

    • Burgundy Box

      September 9, 2015 at 6:21 am

      Well, Chef Ajay Chopra is with us so food has to be tempting 😉

      Reply

  11. Radhika

    September 5, 2015 at 9:20 am

    This is so good! What a shame such services are not available in my town! The name was so intriguing I couldn’t stop myself from clicking on it! 😀
    Nice Review, Uttpal! Thanks for sharing! 🙂

    Reply

    • admin

      September 5, 2015 at 11:48 am

      Thanks for dropping by Radhika.. 🙂

      Reply

    • Burgundy Box

      September 9, 2015 at 6:23 am

      Hahaha. Well our food is as tempting as our name 😉

      Where are you based off?

      Reply

  12. Indrani

    September 5, 2015 at 12:38 pm

    This is a great concept! Wishing it a great success!

    Reply

    • admin

      September 5, 2015 at 7:11 pm

      Thanks for dropping by Indrani. 🙂

      Reply

    • Burgundy Box

      September 9, 2015 at 6:24 am

      Thank you very much, Indrani 🙂

      Reply

  13. Ekta Khetan

    September 5, 2015 at 2:29 pm

    I remember this as KK our web developer told us about it. he developed the interface of same.

    Apparently this isn’t the only box of its kind in India, there are two more- One that is closed Spice 49 and other is Chef.in

    I was planning to try one of these and review them on my blog..lets see.. happy to see it getting launched.

    Good concept!

    Reply

    • admin

      September 5, 2015 at 7:11 pm

      Yes, there are a few others too with similar concept..I am yet to review their products and services… 🙂

      Reply

    • Burgundy Box

      September 9, 2015 at 6:30 am

      Yeah, KK is still working with us. Because of wizardry skills in technology our kitchen is able to operate smooth like butter :p

      Why don’t you give it a try – burgundybox.in/shop we have recently launched Thai Curry Kit.

      Reply

  14. Desh

    September 5, 2015 at 3:03 pm

    Man! This looks awesome! It would be a boon to get these boxes in the US Indian grocery stores as opposed to those useless Haldiram crap that we get. Why don’t you tie up with some wholesale grocery exporters and get your stuff out to the US market? Believe me, LOTS of IT professionals live as bachelors who would love to get their hands on this stuff!

    And yes, I do love the name Burgundy Box!

    Reply

    • admin

      September 5, 2015 at 7:10 pm

      I will surely pass this info to my friend Chef Ajay Chopra and see what he can do about it.. 🙂
      Thanks for dropping by Desh..honored.. 🙂

      Reply

    • Burgundy Box

      September 9, 2015 at 6:32 am

      Yes, we are working on the deals. Soon you will us in action in many major grocery stores 😉

      Reply

  15. katie

    September 6, 2015 at 9:53 am

    Wow! Amazing! What an innovative idea. Love the concept and it is win-win situation for moms like me who are conscious about food eaten outside. I am sure this will initiate people to cook from home and a great boon for people staying away from family to eat home cooked food. I love to take it up but then when are we going to see Burgundy box in Chennai. Trust me it will do a lot well here as there is a strong current of conservancy that insists on home cooked food here.

    Nice of you to write this post UK.

    Best
    Katie

    Reply

    • admin

      September 6, 2015 at 6:51 pm

      Thanks for dropping by Katie. I am sure Burgundy Box and Chef Ajay Chopra will address your query soon. 🙂

      Reply

    • Ajay chopra

      September 7, 2015 at 9:04 am

      Soon

      Reply

    • Burgundy Box

      September 9, 2015 at 6:51 am

      After all – “Happiness is Homemade” 😉

      Reply

  16. Treat and Trick

    September 7, 2015 at 4:02 am

    This is a new concept I have came across, Wonder when this will be available in Singapore?

    Reply

    • admin

      September 7, 2015 at 4:15 am

      That is a compliment to Chef Ajay Chopra and Team Burgundy Box.

      Reply

    • Burgundy Box

      September 9, 2015 at 6:52 am

      Soon my friend, soon 😀

      Reply

  17. Lata

    September 7, 2015 at 9:52 am

    Wow, just what the doctor ordered for busy people. Got to try this out.

    Reply

    • admin

      September 7, 2015 at 10:07 am

      🙂 Lata…

      Reply

    • Burgundy Box

      September 9, 2015 at 6:53 am

      Ohh teri. Uttpal is also a doctor. We didn’t know that :p

      Reply

  18. Kiran

    October 1, 2015 at 2:02 pm

    This is the first time I read about Burgundy box. Thanks for sharing.

    Reply

    • admin

      October 1, 2015 at 2:12 pm

      🙂 Kiran

      Reply

  19. Gauri

    February 26, 2016 at 5:41 pm

    Quite a detailed review. Good one UK!

    Reply

    • admin

      February 26, 2016 at 5:50 pm

      Thanks Gauri.. 🙂

      Reply

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